What is Digital Marketing?

Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also includes mobile phones, display advertising, and any other digital medium.

Digital marketing is also the promotion of products or brands via one or more forms of electronic media, it differs from traditional marketing in the sense that it uses channels and methods that enables an organization to analyse marketing campaigns and understand what is working and what isn’t – typically in real time.

While Traditional Marketing refers to a kind of promotion, advertisement in which companies used this method in the early period to market their product. This Marketing includes print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc.

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