What is Email Marketing?

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Promoting a business by sending emails and newsletters is what we call email marketing. Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget.

Marketers who are good at email marketing can connect with their customers in a highly targeted way. They will be successful in delivering ROI (return of investment) and revenue back to the business.

No marketing category has the longevity of email marketing. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer.

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