What is Facebook Marketing?

Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers.

Utilizing Facebook for your digital marketing strategy is without doubt one of the best ways to connect and grow a social following online.

Being one of the largest social media platforms, it provides insight into its users’ interests, likes, dislikes, personal life and buying behavior.

This large database of information can be tapped into by your business or organization to generate high quality leads, sales inquiries and traffic to your website.

In subsequent lessons, you will learn how to use Facebook for marketing effectively.

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