What is Instagram Marketing?

Instagram is a photo and video sharing social networking service originally created for smartphones. Since its inception in 2010, the platform has soared in popularity, especially among millennials. It has even created a whole new breed of celebrity.

What is Instagram marketing?

Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings.

Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light. Similar to Facebook and Twitter, everybody who creates an Instagram account has a profile and newsfeed. Users can interact with one another by following, being followed, private messaging, and commenting on or liking photos or videos.

The in-app filters and editing options Instagram offers make the app unique because it was the first app to offer in-app editing to this extent.

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