What is Search Engine Optimization?

Search Engine Optimization (S.E.O) stands for Search Engine Optimization. SEO is all about optimizing a website for search engines.

SEO is a technique for:

1. Designing and developing a website to rank well in search engine results.
2. Improving the volume and quality of traffic to a website from search engines.
3. Marketing by understanding how search algorithms work, and what human visitors might search.

SEO is a subset of search engine marketing. SEO is also referred as SEO copywriting, because most of the techniques that are used to promote sites in search engines, deal with text.